| 000 | 00847nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0787962554 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bDAV |
||
| 100 | _aDavis, Scott M. | ||
| 245 | 0 |
_aBuilding the brand driven business : operationalize your brand to drive profitable growth _cby Scott M. Davis and Michael Dunn |
|
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco: _bJossey Bass _c2002 |
||
| 300 |
_axv, 299p., notes, ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1524 |
||
| 490 | _aJossey Bass business and management series | ||
| 650 | _abrand building | ||
| 650 | _abrand name products | ||
| 650 | _abrand powerful | ||
| 650 | _acustomer relationship | ||
| 650 | _aproduct management | ||
| 700 | _aDunn, Michael | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c3128 _d3128 |
||