000			00779nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0787963941
041			_aeng
082			_a658.827 _bDAV
100			_aDavis, Scott M.
245		0	_aBrand asset management : driving profitable growth through your brands _cby Scott M. Davis
250			_a2nd ed.
260			_aSan Francisco: _bJossey-Bass Publication _c2002
300			_axvi, 263p., ind. _c23 cm x 15 cm
365			_aINR _b829
490			_aThe Jossey-Bass business and management series
650			_abrand name products
650			_abrand picture
650			_abrand vision
650			_aproduct management
650			_aUnited States
942			_2Dewey Decimal Classification _cBK
999			_c3130 _d3130