000			01191nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0787982792
041			_aeng
082			_a659.2 _bWEI
100			_aWeiner, Mark
245		0	_aUnleashing the power of PR : a contrarian's guide to marketing and communication _cby Mark Weiner
260			_aSan Francisco: _bJossey-Bass _c2007
300			_axxi, 247p., app., ind. _c24 cm x 16 cm
365			_aINR _b1251.91
490			_aJossey-Bass business and management series
650			_abusiness communication
650			_acommunication in marketing
650			_aevaluating public relations programs for continual improvement
650			_afrom concept to reality
650			_ameasuring public relations programming
650			_anew challenges facing marketing
650			_anew opportunities for marketing and public relations
650			_apublic relations
650			_areal business results
650			_asetting meaningful and measurable public relations objectives
650			_ausing research to shape public relations strategy and tactics
942			_2Dewey Decimal Classification _cBK
999			_c3142 _d3142