000			00922nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0787983098
041			_aeng
082			_a658.827 _bFOL
100			_aFoley, John
245		0	_aBalanced brand : how to balance the stakeholder forces that can make or break your business _cby John Foley with Julie Kendrick
260			_aSan Francisco: _bJossey-Bass _c2006
300			_axv, 187p., notes, glos., ind. _c24 cm x 16 cm
365			_aINR _b1361
650			_abalanced culture
650			_abrand name products
650			_acorporate image
650			_acreating and maintaining balance
650			_ameasuring brand
650			_aproduct management
650			_arelationship marketing
650			_astakeholder assessment
650			_astron brand
700			_aKendrick, Julie
942			_2Dewey Decimal Classification _cBK
999			_c3143 _d3143