000			00623nam a2200217Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0793183030
041			_aeng
082			_a658.827 _bCLA
100			_aClark, Kevin A.
245		0	_aBrandscendence: Three essential elements of enduring brands
260			_aChicago: _bDearborn Trade Publishing _c2004
300			_axviii, 247p., app., notes, ind. _c24 cm x 16 cm
365			_aINR _b1117.8
650			_abrand name products
650			_abrandnext
650			_aexperiencing brandscendence
650			_amanagement
650			_avaluation
942			_cBK _2ddc
999			_c3157 _d3157