000			00961nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0801304040
041			_aeng
082			_a659.068 _bSIM
100			_aSimmons, Robert E.
245		0	_aCommunication campaign management : a systems approach _cby Robert E. Simmons
260			_aNew York: _bLongman _c1990
300			_axv, 237p., glos., ind. _c24 cm x 16 cm
365			_aINR _b1183.03
650			_abudget
650			_acampaigns
650			_aconceptualizing problem analysis
650			_aevaluating campaign results
650			_amessage delivery system
650			_amessages
650			_aobjectives
650			_aplanning with PERT-CPM
650			_apresenting campaign plan
650			_aresearch methods
650			_astrategic planning
650			_asurvey research methodology
650			_asystems
942			_2Dewey Decimal Classification _cBK
999			_c3164 _d3164