000			00876nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0070611874
041			_aeng
082			_a658.827 _bKEL
100			_aKelly, Francis J.
245		4	_aThe breakaway brand : how great brands stand out _cby Francis J. Kelly III and Barry Silverstein
260			_aNew Delhi: _bTata McGraw-Hill Publishing Company Limited _c2005
300			_axiv, 289p., ind. _c23 cm x 15 cm
365			_aINR _b325
650			_aagent
650			_abrand name products
650			_abranding in business and beyond
650			_abreakaway away
650			_acampaigns
650			_ahero
650			_amarketing
650			_apackaging
650			_aproducts
650			_apromotion
700			_aSilverstein, Barry
942			_2Dewey Decimal Classification _cBK
999			_c320 _d320