000 00728nam a2200289Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0803931477
082 _a302.23
_bMES
100 _aBradac, James J. (ed.)
245 0 _aMessage effects in communication science
260 _aCalifornia:
_bSage Publications Inc.,
_c1989.
300 _a320p.
_c22 cm x 14 cm
365 _aINR
_b1516.8
_d00
541 _d1994-09-02
650 _acommunication
650 _aeffects
650 _aeffects
650 _agoals
650 _amass media
650 _amessage
650 _aprospects
650 _aresearch
650 _aretrospect
650 _atelevision commercials
650 _atheory
942 _cBK
_2ddc
999 _c3212
_d3212