000 | 00728nam a2200289Ia 4500 | ||
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008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0803931477 | ||
082 |
_a302.23 _bMES |
||
100 | _aBradac, James J. (ed.) | ||
245 | 0 | _aMessage effects in communication science | |
260 |
_aCalifornia: _bSage Publications Inc., _c1989. |
||
300 |
_a320p. _c22 cm x 14 cm |
||
365 |
_aINR _b1516.8 _d00 |
||
541 | _d1994-09-02 | ||
650 | _acommunication | ||
650 | _aeffects | ||
650 | _aeffects | ||
650 | _agoals | ||
650 | _amass media | ||
650 | _amessage | ||
650 | _aprospects | ||
650 | _aresearch | ||
650 | _aretrospect | ||
650 | _atelevision commercials | ||
650 | _atheory | ||
942 |
_cBK _2ddc |
||
999 |
_c3212 _d3212 |