| 000 | 00761nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0803942466 | ||
| 041 | _aeng | ||
| 082 |
_a659.1042 _bMES |
||
| 100 | _aMessaris, Paul | ||
| 245 | 0 |
_aVisual persuation : the role ofimages in advertising _cby Paul Messaris |
|
| 260 |
_aNew Delhi: _bSage Publicarions India Pvt. Ltd. _c1997 |
||
| 300 |
_axxii, 296p., ref., ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b900.69 |
||
| 650 | _aadvertising | ||
| 650 | _aimage as evidence | ||
| 650 | _aimage as implied selling proposition | ||
| 650 | _aimage as simulated realty | ||
| 650 | _apsychological aspects | ||
| 650 | _avisual communication | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c3268 _d3268 |
||