000			01156nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0803951558
041			_aeng
082			_a658.83 _bBEA
100			_aBearden, Willam O.
245		0	_aHandbook of marketing scales: multi-item measures for marketing and consumer behaviour research _cby William O. Bearden, Richard G. Netemeyer and Mary F. Mobley
260			_aNew Delhi: _bSage Publications India Pvt. Ltd. _c1993
300			_axii, 352p., app. _c29 cm x 22 cm
365			_aINR _b2021.6
650			_aadvertising stimuli
650			_abusiness ethics
650			_aconsumer behaviour research
650			_aconsumer ethnocentrism
650			_aconsumption values
650			_aevaluation of measures
650			_ainformation processing
650			_ainnovativeness
650			_ainter-intrafirm issues
650			_amarketing research
650			_asales approaches
650			_asales management
650			_asexual identity scale
700			_aMobley, Mary F.
700			_aNetemeyer, Richard G.
942			_2Dewey Decimal Classification _cBK
999			_c3301 _d3301