000 | 00800nam a2200253Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0803953283 | ||
082 |
_a658.8348 _bMAR |
||
100 | _aCosta, Janeen Arnold (ed. | ||
245 | 0 | _aMarketing in a multicultural world : ethnicity, nationalism, and cultural identity | |
260 |
_aNew Delhi: _bSage Publications India Pvt. Ltd. _c1995 |
||
300 |
_ax, 342p., ind. _c23 cm x 15 cm |
||
365 |
_aINR _b1341.76 _d00 |
||
541 | _d2000-01-22 | ||
650 | _acase studies | ||
650 | _acommunication in marketing | ||
650 | _aconsumer behaviour | ||
650 | _across cultural studiesculture consumed | ||
650 | _aethnicity | ||
650 | _aintercultural communication | ||
650 | _amarketing | ||
700 | _aBamossy, Gray J. (ed.) | ||
942 |
_cBK _2ddc |
||
999 |
_c3305 _d3305 |