000 00800nam a2200253Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0803953283
082 _a658.8348
_bMAR
100 _aCosta, Janeen Arnold (ed.
245 0 _aMarketing in a multicultural world : ethnicity, nationalism, and cultural identity
260 _aNew Delhi:
_bSage Publications India Pvt. Ltd.
_c1995
300 _ax, 342p., ind.
_c23 cm x 15 cm
365 _aINR
_b1341.76
_d00
541 _d2000-01-22
650 _acase studies
650 _acommunication in marketing
650 _aconsumer behaviour
650 _across cultural studiesculture consumed
650 _aethnicity
650 _aintercultural communication
650 _amarketing
700 _aBamossy, Gray J. (ed.)
942 _cBK
_2ddc
999 _c3305
_d3305