| 000 | 01059nam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0803959702 | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _bMOO |
||
| 100 | _aMooij, de Marieke | ||
| 245 | 0 |
_aGlobal marketing and advertising : understanding cultural paradoxes _cby Marieke de Mooij |
|
| 260 |
_aNew Delhi: _bSage Publications India Pvt. Ltd. _c1989 |
||
| 300 |
_axx, 316p., ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b993.01 |
||
| 650 | _aadvertising | ||
| 650 | _aadvertising appeals | ||
| 650 | _aconsumer behaviour | ||
| 650 | _across cultural studies | ||
| 650 | _aculture | ||
| 650 | _aculture and consumer behaviour | ||
| 650 | _adimensions of culture | ||
| 650 | _aglobal local paradox | ||
| 650 | _ahow advertising works | ||
| 650 | _aparadoxes in global marketing communications | ||
| 650 | _astyles | ||
| 650 | _atarget marketing | ||
| 650 | _avalue paradox to strategy | ||
| 650 | _avalues and marketing | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c3334 _d3334 |
||