000			01040nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0805830995
041			_aeng
082			_a384.543 _bWEB
100			_aWebster, James G.
245		0	_aRatings analysis : the theory and practice of audience research _cby James G. Webster, Patricia F. Phalen and Lawrence W. Lichty
250			_a2nd ed.
260			_aNew Jersy: _bLawrence Erlbaum Associates, Inc. _c2000
300			_ax, 282p., app., bib., ind. _c23 cm x 15 cm
365			_aINR _b1731.6
490			_aLEA's communication series
650			_aaudience research
650			_aradio audiences
650			_aradio programs
650			_arating
650			_aresearch in advertising
650			_asocial policy
650			_atelevision programs
650			_atelevision viewers
650			_aunderstanding audience behaviour
700			_aLichty, Lawrence W.
700			_aPhalen, Patricia F.
942			_2Dewey Decimal Classification _cBK
999			_c3406 _d3406