000			00900nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0813812976
082			_a659.1964113 _bCOM
100			_aKinnucan, Henry W. (ed.)
245		0	_aCommodity advertising and promotion
260			_aAmes: _bIowa State University Press _c1992
300			_axvi, 392p., ref., ind. _c23 cm x 15 cm
365			_aINR _b1532.8 _d00
541			_d1995-10-05
650			_aadvertising in demand systems
650			_aattitudes in advertising research
650			_aeffective of brand versus generic advertising
650			_aempirical research
650			_afuture directions
650			_ageneric advertising
650			_asupply response optimal models of advertising
700			_aChang, Hui-Shung (ed.)
700			_aThompson, Stanley R. (ed.)
700			_aChang, Hui-Shung (ed.)
942			_cBK _2ddc
999			_c3452 _d3452