| 000 | 00867nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0814402437 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bPET |
||
| 100 | _aPettis, Chuck | ||
| 245 | 0 |
_aTechnoBrands : how to create and use "Brand Identity" to market, advertise and sell technology products _cby Chuck Pettis |
|
| 260 |
_aNew York: _bAMACOM _c1995 |
||
| 300 |
_axiii, 222p., ind. _c24 cm x 15 cm |
||
| 365 |
_aINR _b1134 |
||
| 650 | _abrand name products | ||
| 650 | _abrand strategy | ||
| 650 | _acreatively implementing technobranding | ||
| 650 | _aglobal brand building | ||
| 650 | _ahigh technology | ||
| 650 | _amarketing | ||
| 650 | _amarketing communications | ||
| 650 | _aresearch | ||
| 650 | _atechnological innovations | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c3458 _d3458 |
||