000 00740nam a2200253Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0814407412
041 _aeng
082 _a658.827
_bSOL
100 _aSolomon, Michael R.
245 0 _aConquering consumerspace : marketing strategies for a branded world
_cby Michael R. Solomon
260 _aNew York:
_bAMACOM
_c2003
300 _axii, 276p., notes, ind.
_c24 cm x 16 cm
365 _aINR
_b1212.5
650 _abrand
650 _aconsumer preferences
650 _acustomer relations
650 _aentering consumerspace
650 _amarketing
650 _apioneers
650 _avirtual voices
942 _2Dewey Decimal Classification
_cBK
999 _c3472
_d3472