000			00846nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0823066312
041			_aeng
082			_a658.827 _bCAR
100			_aCarter, David E.
245		0	_aBranding : the power of market identity _cby David E. Carter
260			_aNew York: _bHearst Books International _c1999
300			_a184p., ind. _c26 cm x 21 cm
365			_aINR _b1529.5
650			_abrand extension
650			_abrand identities
650			_abranding
650			_aconsistent identity
650			_acorporate identity
650			_adominant brands
650			_aglobal brands
650			_aglobal economy
650			_agreat company name
650			_agreat logo
650			_apackage design
942			_2Dewey Decimal Classification _cBK
999			_c3533 _d3533