000 01019nam a2200325Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0824793676
041 _aeng
082 _a668.550287
_bMOS
100 _aMoskowitz, Howard R.
245 0 _aConsumer testing and evaluation of personal care products
_cby Howard R. Moskowitz
260 _aNew York:
_bMarcel Deeker, Inc.
_c1996
300 _aix, 497p., ind.
_c23 cm x 16 cm
365 _aINR
_b5940
650 _abenchmarking a product category
650 _aconcept development
650 _aconventional subgroups
650 _aexperimental design
650 _aexperimental psychology
650 _aindividual preferences
650 _aoptimisation
650 _apractical consideration for product testing
650 _apreference segmentation
650 _aproduct development process
650 _aproduct optimisation
650 _aratings
650 _atesting
942 _2Dewey Decimal Classification
_cBK
999 _c3536
_d3536