000 | 01019nam a2200325Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0824793676 | ||
041 | _aeng | ||
082 |
_a668.550287 _bMOS |
||
100 | _aMoskowitz, Howard R. | ||
245 | 0 |
_aConsumer testing and evaluation of personal care products _cby Howard R. Moskowitz |
|
260 |
_aNew York: _bMarcel Deeker, Inc. _c1996 |
||
300 |
_aix, 497p., ind. _c23 cm x 16 cm |
||
365 |
_aINR _b5940 |
||
650 | _abenchmarking a product category | ||
650 | _aconcept development | ||
650 | _aconventional subgroups | ||
650 | _aexperimental design | ||
650 | _aexperimental psychology | ||
650 | _aindividual preferences | ||
650 | _aoptimisation | ||
650 | _apractical consideration for product testing | ||
650 | _apreference segmentation | ||
650 | _aproduct development process | ||
650 | _aproduct optimisation | ||
650 | _aratings | ||
650 | _atesting | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c3536 _d3536 |