000			01135nam a2200457Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0842230944
041			_aeng
082			_a659.1 _bBOG
100			_aBogart, Leo
245		0	_aStrategy in advertising : matching media and messages to market and motivations _cby Leo Bogart
250			_a2nd ed.
260			_aIllinois: _bNTC Publishing House _c1986
300			_axiii, 406p., ind. _c24 cm x 16 cm
365			_aINR _b946.42
650			_aadvertising
650			_aAmerican scene
650			_aaudience
650			_abudget
650			_acommunication
650			_acomputation
650			_acost
650			_aeffects
650			_afrequency
650			_ainspiration
650			_ameasuring
650			_amedia
650			_amodels
650			_anecessity
650			_apersuasion
650			_aplan
650			_areach
650			_arealities
650			_arepetition
650			_astrategy
650			_atarget
650			_athird dimension
650			_ause
942			_2Dewey Decimal Classification _cBK
999			_c3551 _d3551