000 00749nam a2200265Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0844223498
041 _aeng
082 _a658.84
_bROM
100 _aRoman, Ernan
245 0 _aIntegrated direct marketing
_cby Ernan Roman
260 _aLincolnwood:
_bNTC Business Books
_c1995
300 _avii, 223p., app., ind.
_c23 cm x 15 cm
365 _aINR
_b1534.5
650 _abehind the data
650 _acustomer contact management
650 _acustomer driven
650 _adeployment of media
650 _adirect marketing
650 _aguidelines
650 _ameasuring success
650 _aworksheets
942 _2Dewey Decimal Classification
_cBK
999 _c3558
_d3558