000			01210nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0070659192
041			_aeng
082			_a658.575 _bKER
100			_aKerber, Ronald L.
245		0	_aStrategic product creation : deliver customer satisfaction from every level of your company _cRonald L. Kerber and Timothy M. Laseter, with Max Russell
260			_aNew Delhi: _bTata McGraw-Hill Publishing Company Limited _c2007
300			_axviii, 318p., ind. _c24 cm x 16 cm
365			_aINR _b395
650			_acase studies
650			_acompetitive product portfolio
650			_acreation process design
650			_aIBM
650			_ainnovation partnerships
650			_aMars Incorporated
650			_anew products
650			_apeople and project management
650			_aproduct creation leadership
650			_aproduction engineering
650			_atechnology capabilities
650			_aUnited Technologies Corporation
650			_aWalt Disney imagineering
650			_aWhirlpool Corporation
700			_aLaseter, Timothy M.
700			_aRussell, Max
942			_2Dewey Decimal Classification _cBK
999			_c356 _d356