000			01023nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844225223
041			_aeng
082			_a658.848 _bSCH
100			_aSchultz, Don E.
245		0	_aCommunicating globally : an integrated marketing approach _cby Don E. Schultz and Philip J. Kitchen
260			_aChicago: _bNTC Business Books _c2000
300			_a280p., app., bib., ind. _c24 cm x 16 cm
365			_aINR _b695
650			_aBritish Telecom
650			_acase study
650			_acommunication
650			_aDe Beers
650			_aDow Chemical
650			_aexport marketing
650			_aexport marketing
650			_aexport marketing case studies
650			_aglobal marketplace
650			_aIGMC strategy
650			_aintegrated marketing communication
650			_ainternational
650			_aOral B
650			_aOrange PLC
700			_aKitchen, Philip J.
942			_2Dewey Decimal Classification _cBK
999			_c3562 _d3562