| 000 | 00914nam a2200325Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0844229520 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bSCH |
||
| 100 | _aSchultz, Don E. | ||
| 245 | 0 |
_aStrategic brand communication campaigns _cby Don E. Schultz and Beth E. Barnes |
|
| 250 | _a5th ed. | ||
| 260 |
_aIllinois: _bNTC Business Books _c2001 |
||
| 300 |
_axxii, 378p., ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b495 |
||
| 650 | _abrand building | ||
| 650 | _abrand strategic | ||
| 650 | _abranding | ||
| 650 | _acampaign | ||
| 650 | _acampaign strategy | ||
| 650 | _acommunication | ||
| 650 | _acommunication investment strategies | ||
| 650 | _aconsumer behaviour | ||
| 650 | _aevaluation | ||
| 650 | _amarketing | ||
| 650 | _arelationships | ||
| 700 | _aBarnes, Beth E. | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c3563 _d3563 |
||