000			01194nam a2200421Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844229903
041			_aeng
082			_a659.1 _bVAN
100			_aVanden Bergh, Bruce G.
245		0	_aAdvertising principles : choice, challenge, change _cby Bruce G. Vanden Bergh and Helen Katz
260			_aIllinois: _bNTC Business Books _c1998
300			_axxii., 582p., app., glos., ind. _c28 cm x 22 cm
365			_aINR _b3077.8
650			_aadvertising creativity
650			_aadvertising research
650			_abudgeting
650			_achallenging business of advertising
650			_aconsumer behaviour
650			_acopywriting
650			_acreative media planning
650			_adirection
650			_aelectronic media
650			_aenvironment
650			_aglobal advertising environment
650			_aimages
650			_aIMC
650			_aindustry
650			_amedia strategy
650			_aobjective
650			_aprint media
650			_aproduction
650			_astrategy
650			_asymbols
700			_aKatz, Hele
942			_2Dewey Decimal Classification _cBK
999			_c3564 _d3564