000			00769nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844230189
041			_aeng
082			_a659.111 _bBAR
100			_aBarbon, Arnold A.
245		0	_aEssentials of media planning: A marketing viewpoint
250			_a2nd ed.
260			_aIllinois: _bNTC Business Books, _c1988
300			_axii, 160p., app., ind. _c25 cm x 18 cm
365			_aINR _b429.94
650			_amarketing planning
650			_amedia market matching
650			_amedia mix
650			_amedia objectives
650			_amedia planning
650			_amedia weighting decision
650			_atarget market
700			_aCristol, Steven M.
700			_aKopec, Frank J.
942			_cBK _2ddc
999			_c3568 _d3568