000 | 01108nam a2200409Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0844230243 | ||
041 | _aeng | ||
082 |
_a659.132 _bBOO |
||
100 | _aBook, Albert C. | ||
245 | 0 |
_aFundamentals of copy and layout _cby Albert C. Book and C. Dennis Schick |
|
250 | _a3rd ed. | ||
260 |
_aIllinois: _bNTC Business Books _c1997 |
||
300 |
_aviii, 278p., glos., ind. _c28 cm x 22 cm |
||
365 |
_aINR _b898.2 |
||
650 | _aadvertising copy | ||
650 | _aadvertising layout | ||
650 | _abroadcast | ||
650 | _acases | ||
650 | _acopy | ||
650 | _acopyediting | ||
650 | _acopyfitting | ||
650 | _acreative philosophies | ||
650 | _adirect mail | ||
650 | _ainteractive media | ||
650 | _ainternet advertising | ||
650 | _alayout | ||
650 | _aprint media | ||
650 | _aradio | ||
650 | _aspecialty advertising | ||
650 | _atelevision | ||
650 | _atypography | ||
650 | _ayellow pages advertising | ||
700 | _aSchick, C. Dennis | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c3569 _d3569 |