000			00726nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844230464
041			_aeng
082			_a659.111 _bSUR
100			_aSurmanek, Jim
245		0	_aMedia planning: A practical guide
260			_aIllinois: _bNTC Business Books, _c1989
300			_axv, 165p., glos., ind. _c 23 cm x 15 cm
365			_aINR _b429.94
650			_aaudience
650			_ademographic target
650			_amedia management
650			_amedia mix
650			_amedia planning
650			_amedia strategies and creativity
650			_aoutdoor
650			_aprint media
650			_atv rating
942			_cBK _2ddc
999			_c3572 _d3572