000			01160nam a2200397Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a007066000X
041			_aeng
082			_a658.81734 _bDOG
100			_aDogra, Balram
245		0	_aRural marketing : concepts and practices _cby Balram Dogra and Karminder Ghuman
260			_aNew Delhi: _bTata McGraw Hill Publishing Company Limited _c2008
300			_axiv, 352p., ref., ind. _c24 cm x 18 cm
365			_aINR _b225
650			_aagriculture inputs
650			_abrand management
650			_achannel management
650			_aconsumer behaviour
650			_aconsumer durables
650			_ae governance
650			_ae rural marketing
650			_afinancial services
650			_aFMCG
650			_aIndia rural market
650			_amarketing mix
650			_amarketing strategies
650			_anew product development
650			_aproduct life cycle
650			_aresearch
650			_asegmentation
650			_asocial marketing
650			_aurban markets
700			_aGhuman, Karminder
942			_2Dewey Decimal Classification _cBK
999			_c358 _d358