000 00736nam a2200253Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0844231894
041 _aeng
082 _a659.1072
_bHAS
100 _aHaskins, Jack
245 0 _aSuccessful advertising research methods
_cby Jack Haskins and Alice Kendrick
260 _aIllinois:
_bNTC Business Books
_c1993
300 _a453p., app., ind.
_c24 cm x 19 cm
365 _aINR
_b1262.42
650 _aadvertising
650 _afuture of advertising research
650 _amedia research
650 _amessage research
650 _amethodology
650 _aresearch
700 _aKendrick, Alice
942 _2Dewey Decimal Classification
_cBK
999 _c3597
_d3597