000			01268nam a2200445Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844232025
041			_aeng
082			_a658.802 _bHIE
100			_aHiebing, Roman G.
245		0	_aHow to write a successful marketing plan: a disciplined and comprehensive approach _cby Roman G. Hiebing, Jr. and Scott W. Cooper
250			_a2nd ed.
260			_aIllinois: _bNTC Business Books _c1997
300			_axxxiv, 510p., app., ind. _c29 cm x 22 cm
365			_aINR _b2926.17
650			_aadvertising media
650			_abranding
650			_abusiness planning
650			_abusiness review
650			_acommunication goals
650			_aconducting research
650			_adistribution
650			_aevaluation
650			_aexecution
650			_ainformation
650			_amarketing management
650			_amarketing objectives
650			_amarketing planning
650			_amarketing research
650			_amerchandising
650			_apackaging
650			_apositioning
650			_apricing
650			_aproduct
650			_apublicity
650			_astrategies
700			_aCooper, Scott W.
942			_2Dewey Decimal Classification _cBK
999			_c3604 _d3604