| 000 | 01314nam a2200493Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0844232033 | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _bHIE |
||
| 100 | _aHiebing, Roman G. | ||
| 245 | 4 |
_aThe successful marketing plan : a disciplined and comprehensive approach _cby Roman G. Hiebing, Jr.Scott W. Cooper |
|
| 250 | _a2nd ed. | ||
| 260 |
_aIllinois: _bNTC Business Books _c1997 |
||
| 300 |
_axxxiv, 510p., app., ind. _c28 cm x 21 cm |
||
| 365 |
_aINR _b1330.2 |
||
| 650 | _aadvertising message | ||
| 650 | _abranding | ||
| 650 | _abusiness review | ||
| 650 | _acase study | ||
| 650 | _acommunication goals | ||
| 650 | _adistribution | ||
| 650 | _aevaluation | ||
| 650 | _aevents | ||
| 650 | _amarketing | ||
| 650 | _amarketing strategies | ||
| 650 | _amedia | ||
| 650 | _amerchandising | ||
| 650 | _aopportunities | ||
| 650 | _apackaging | ||
| 650 | _apersonal selling | ||
| 650 | _aplanning | ||
| 650 | _apositioning | ||
| 650 | _apricing | ||
| 650 | _aproblems | ||
| 650 | _aproduct | ||
| 650 | _apromotion | ||
| 650 | _apublicity | ||
| 650 | _asales objectives | ||
| 650 | _aservice | ||
| 650 | _atesting | ||
| 700 | _aCooper, Scott W. | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c3605 _d3605 |
||