000			00999nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844233676
041			_aeng
082			_a658.82 _bSCH
100			_aSchultz, Don E.
245		0	_aSales promotion essentials : the 10 basis sales promotion techniques...and how to use them _cby Don E. Schultz, William A. Robinson and Lisa A. Petrison
250			_a2nd ed.
260			_aIllinois: _bNTC Business Books _c1993
300			_aix, 197p., app., ind. _c23 cm x 18 cm
365			_aINR _b595.94
650			_acontests
650			_acontinuing programs
650			_acoupons
650			_aplanning
650			_aprice offs
650			_apromotional tools
650			_arefunds
650			_asales promotion
650			_aspecial packs
650			_asweepstakes
650			_atrade deals
700			_aPetrison, Lisa A.
700			_aRobinson, William A.
942			_2Dewey Decimal Classification _cBK
999			_c3620 _d3620