| 000 | 00881nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0844233714 | ||
| 041 | _aeng | ||
| 082 |
_a659.111 _bZEL |
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| 100 | _aZeltner, Herbert | ||
| 245 | 4 |
_aThe ANA guide to media management _cby Herbert Zeltner |
|
| 260 |
_aLincolnwood: _bNTC Business Books _c1995 |
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| 300 |
_a128p., app., ind. _c23 cm x 16 cm |
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| 365 |
_aINR _b1003.4 |
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| 650 | _aadvertising media planning | ||
| 650 | _aAssociation of National Advertisers | ||
| 650 | _acomponents of media function | ||
| 650 | _adevelopments trends shaping American media environment | ||
| 650 | _aevaluation media performance | ||
| 650 | _akeys to effective media management | ||
| 650 | _aorganisation | ||
| 650 | _aselecting the best media structure | ||
| 942 |
_2Dewey Decimal Classification _cBK |
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| 999 |
_c3622 _d3622 |
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