| 000 | 01146nam a2200373Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0844234176 | ||
| 041 | _aeng | ||
| 082 |
_a659 _bHOU |
||
| 100 | _aHouk, Robert F. | ||
| 245 | 0 |
_aCo-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers and distributors _cvy Robert F. Houk |
|
| 260 |
_aIllinios: _bNTC Business Books _c1995 |
||
| 300 |
_axix, 226p., app., ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b1690 |
||
| 650 | _aAssociation of National Advertisers | ||
| 650 | _abudgeting | ||
| 650 | _aco-op legalities | ||
| 650 | _acooperative advertising | ||
| 650 | _adeveloping co-op program | ||
| 650 | _adoes it work | ||
| 650 | _aeconomy | ||
| 650 | _agoal achievement | ||
| 650 | _ainternational | ||
| 650 | _alegislation | ||
| 650 | _aprogram administration | ||
| 650 | _aprogram varitation | ||
| 650 | _areporting | ||
| 650 | _areturn on investment | ||
| 650 | _asupplier control | ||
| 650 | _atrends | ||
| 650 | _avender support programs | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c3624 _d3624 |
||