000			00755nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844234222
041			_aeng
082			_a659.11 _bDUT
100			_aDutka, Solomon
245		0	_aDAGMAR : defining advertising goals for measured advertising results _cby Solomon Dutka
250			_a2nd ed.
260			_aLincolnwood: _bNTC Business Books _c1995
300			_axii, 129p. _c23 cm x 16 cm
365			_aINR _b1432.45
650			_aadvertising
650			_adefining advertising goals
650			_aevaluation
650			_aillustration
650			_ameasured advertising results
650			_apurpose in your business
942			_2Dewey Decimal Classification _cBK
999			_c3625 _d3625