000			00924nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844234281
041			_aeng
082			_a659.133 _bTHR
100			_aThrockmorton, Joan
245		0	_aWinning direct response advertising: from print through interactive media _cby Joan Throckmorton
250			_a2nd ed.
260			_aIllinois: _bNTC Business Books _c1997
300			_axv, 454p., ind. _c29 cm x 22 cm
365			_aINR _b1828.17
650			_aadvertising
650			_abroadcast and digital interactive media
650			_adirect mail package
650			_adirect marketing
650			_adirect-mail
650			_aindispensable tools
650			_anurturing creative concepts
650			_apersonal qualities
650			_aselling proposition
650			_awinning print ads
942			_2Dewey Decimal Classification _cBK
999			_c3626 _d3626