000			01041nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844234389
041			_aeng
082			_a658.823 _bMEY
100			_aMeyers, Herbert M.
245		4	_aThe marketer's guide to successful package design _cby Herbert M. Meyers and Murray J. Lubliner
260			_aIllinois: _bNTC Business Books _c1998
300			_axvii., 281p.;bglos, bib., ind. _c26 cm x 18 cm
365			_aINR _b2197.8
650			_abumps out
650			_aconsumer research
650			_acreative development
650			_adesign
650			_alaw
650			_amarketing
650			_apackaging design
650			_apreparing for race
650			_aselecting the designer
650			_aspecial markets
650			_astaying on target long term
650			_astore brand packaging
650			_astrategic role
650			_atechnology of packaging
700			_aLubliner, Murray J.
942			_2Dewey Decimal Classification _cBK
999			_c3627 _d3627