000			01171nam a2200397Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844234435
041			_aeng
082			_a658.83 _bBLA
100			_aBlankenship, A.B.
245		0	_aState of the art marketing research _cby A.B. Blankenship, George Edward Breen and Alan Dutka
250			_a2nd ed.
260			_aIllinois: _bNTC Business Books _c1998
300			_ax., 454p., app. _c24 cm x 19 cm
365			_aINR _b895
650			_aadvertising effectiveness
650			_abuilding research study
650			_acollecting primary data
650			_adata collection
650			_adeveloping questionnaire
650			_afocus groups
650			_agathering information
650			_amarket segmentation
650			_amedia audience
650			_aoutside assistance
650			_aproblems
650			_aresearch application
650			_aresearch plan
650			_aresearch system
650			_asampling methods
650			_asummarizing results
700			_aBreen, George Edward
700			_aDutka, Alan
942			_2Dewey Decimal Classification _cBK
999			_c3630 _d3630