| 000 | 00921nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0844234443 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bGRE |
||
| 100 | _aGregory, James R. | ||
| 245 | 0 |
_aLeveraging the corporate brand _cby James R. Gregory with Jack G. Wiechmann |
|
| 260 |
_aLincolnwood: _bNTC Business Books _c1997 |
||
| 300 |
_axiv, 233p., app., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1789.01 |
||
| 650 | _abottom level impact | ||
| 650 | _abrand name products | ||
| 650 | _acorporate branding | ||
| 650 | _acorporate branding index | ||
| 650 | _acorporte branding and CEO | ||
| 650 | _afinancial performance | ||
| 650 | _ahow corporate branding is acheived | ||
| 650 | _aimplementing corporate branding | ||
| 650 | _amarketing management | ||
| 700 | _aWiechmann, Jack G. | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c3631 _d3631 |
||