000			01032nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844234451
041			_aeng
082			_a659.143 _bHAW
100			_aHawthrone, Timothy R.
245		4	_aThe complete guide to infomercial marketing _cby Timothy R. Hawthrone
260			_aChicago: _bNTC Business Books _c1997
300			_axvi, 319p., ind. _c24 cm x 19 cm
365			_aINR _b5825
650			_aafter marketing
650			_abuing and analysis
650			_acreative components
650			_adetermining product viability
650			_afinancial realities
650			_afulfillment and packaging
650			_afuture of infomercials
650			_ahistory
650			_ainbound telemarketing
650			_ainfomercials strategies
650			_amedia planning
650			_aNIMA international regulatory issues
650			_aproducing an infomercial
650			_atarget audience
942			_2Dewey Decimal Classification _cBK
999			_c3632 _d3632