000			00955nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844234583
041			_aeng
082			_a658.8 _bHEN
100			_aHendon, Donald W.
245		0	_aClassic failures in product marketing : marketing principles violations and how to avoid them _cby Donald W. Hendon
260			_aLincolnwood: _bNTC Business Books _c1996
300			_aix, 205p., ind. _c23 cm x 15 cm
365			_aINR _b538.2
650			_aadvertising
650			_abusiness failures
650			_achannel of distribution
650			_acompetitiors
650			_acustomers
650			_adisastes and safety
650			_aenvironment of market
650			_alaunching
650			_amarketing
650			_anew products
650			_apersonal selling
650			_apricing
650			_aproduct management
942			_2Dewey Decimal Classification _cBK
999			_c3636 _d3636