000			00752nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0070720673
041			_aeng
082			_a659.1 _bWRI
100			_aWright, John S.
245		0	_aAdvertising _cby John S. Wright
250			_a4th ed.
260			_aNew York: _bTata McGraw-Hill Company Inc. _c1977
300			_axiii, 769p.;bglos, ind. _c24 cm x 19 cm
365			_aINR _b
650			_aadvertising
650			_afuture of advertising
650			_amanaging the advertising campaign
650			_amedia
650			_amessages
650			_aplanning
650			_arole of marketing process
650			_asociety
942			_2Dewey Decimal Classification _cBK
999			_c364 _d364