000			00771nam a2200265Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844234753
041			_aeng
082			_a659.111 _bLAN
100			_aLancaster, Kent M.
245		0	_aStrategic media planning _cby Kent M. Lancaster and Helen E. Katz
260			_aIllinois: _bNTC Business Books _c1990
300			_axii, 284p., app., glos., ind. _c24 cm x 20 cm
365			_aINR _b1326.34
650			_aadvertising audience
650			_abroadcast media evaluation
650			_acable
650			_aconcepts
650			_amedia planning
650			_amix media
650			_aprint media evaluation
700			_aKatz, Helen E.
942			_2Dewey Decimal Classification _cBK
999			_c3640 _d3640