| 000 | 00959nam a2200313Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0844235830 | ||
| 041 | _aeng | ||
| 082 |
_a658.84 _bPER |
||
| 100 | _aPercy, Larry | ||
| 245 | 0 |
_aStrategies for implementing integrated marketing communications _cby Larry Percy |
|
| 260 |
_aIllinois: _bNTC Business Books _c1997 |
||
| 300 |
_axi, 241p., ind. _c23 cm x 16 cm |
||
| 365 |
_aINR _b1438.2 |
||
| 650 | _aadvertising and promotion | ||
| 650 | _abrand awareness | ||
| 650 | _acase studies | ||
| 650 | _achannel marketing | ||
| 650 | _acommunication in marketing | ||
| 650 | _aconsumer promotion techniques | ||
| 650 | _adirect marketing | ||
| 650 | _aIMC applications | ||
| 650 | _aIMC implementation problems | ||
| 650 | _aIMC planning tools | ||
| 650 | _aintegrating media strategy | ||
| 650 | _astrategic approach | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c3660 _d3660 |
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