000			00939nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0844236624
041			_aeng
082			_a658.575 _bPAT
100			_aPatrick, Jerry
245		0	_aHow to develop successful new products _cby Jerry Patrick
260			_aIllinois: _bNTC Business Books _c1997
300			_aviii, 214., ref., ind. _c24 cm x 16 cm
365			_aINR _b1828.17
650			_abuilding value
650			_acase study
650			_aclutter
650			_acorporate culture
650			_adebunking reality
650			_aideation
650			_amarketing
650			_anew products
650			_aperception expansion theory
650			_aproduct management
650			_aproducts fail
650			_aqualitative research
650			_asegmentation
650			_asuccessful products
942			_2Dewey Decimal Classification _cBK
999			_c3662 _d3662