000			00769nam a2200241Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0070860815
041			_aeng
082			_a658.812 _bMCK
100			_aMcKenzie, Ray
245		4	_aThe relationship-based enterprise : powering business success through customer relationship management _cby Ray McKenzie
260			_aToronto: _bMcGraw-Hill Ryerson _c2000
300			_axiv, 368p., bib., ind. _c24 cm x 16 cm
365			_aINR _b1375.14
650			_acustomer relations
650			_aengaging conversation
650			_alearning process
650			_apotential customer
650			_arelationship management
650			_ashare control
942			_2Dewey Decimal Classification _cBK
999			_c368 _d368