000			00907nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0876201915
082			_a658.8 _bCLA
100			_aWalters, C. Glenn (ed.)
245		0	_aClassics in marketing
260			_aCalifornia: _bGoodyear publishing company, Inc. _c1978
300			_axv, 510p. _c23 cm x 15 cm
365			_aINR _d00
541			_d1999-01-01
650			_acontributions commodity approach
650			_adefining makrketign functions
650			_adevelopment
650			_aflow concepts
650			_ainstitutional relationships
650			_amarketing
650			_amarketing management concepts
650			_amarketing system
650			_amarkets and segmentation
650			_aproduct development
650			_areponsibility of marketing
650			_ascope
700			_aRobin, Donald P. (ed.)
942			_cBK _2ddc
999			_c3767 _d3767