000 00790nam a2200289Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0070996040
082 _a658.802
_bTAY
100 _aTaylor, Jack L. (ed.)
245 0 _aMarketing : additional dimensions
250 _a2nd ed.
260 _aNew Delhi:
_bTata McGraw-Hill Publishing Company Ltd.
_c1978
300 _axvii, 485p.
_c24 cm x 16 cm
365 _aINR
_d00
541 _d1999-01-01
650 _adistribution system
650 _aevaluating the marketing effort
650 _amarket
650 _amodern marketing
650 _aplanning
650 _aprice system
650 _aproduct
650 _apromotional activities
650 _aspecial fields
700 _aJames F. Robb (ed.)
942 _cBK
_2ddc
999 _c378
_d378