000			00771nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0877572887
082			_a659.1072 _bADV
100			_aZinkhan, George (ed.)
245		0	_aAdvertising research : the Internet, consumer behavior, and strategy
260			_aChicago: _bAmerican Marketing Association, _c2000.
300			_avii, 281p., ref. _c28 cm x 21 cm
365			_aINR _b1617 _d00
541			_d2005-02-02
650			_aadvertising
650			_aadvertising ethics
650			_aadvertising modification strategies
650			_aconsumer behavior
650			_agreen advertising
650			_ainternet marketing
650			_amarketing research
650			_apromoting and selling
942			_cBK _2ddc
999			_c3784 _d3784