000 00915nam a2200313Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0887307868
041 _aeng
082 _a658.812
_bRAP
100 _aRaphel, Murray
245 0 _aUp the loyalty ladder : turning sometime customers into full time advocates of your business
_cby Murray Raphel and Neil Raphel
260 _aNew York:
_bHarperCollins Publishers
_c1995
300 _axiv, 289p., ind.
_c20 cm x 13 cm
365 _aINR
_b
650 _aadvertising
650 _aadvocate
650 _abusinessman
650 _aclient
650 _aconsumer satisfaction
650 _acustomers relations
650 _aprospect
650 _ashopper
650 _asuccess in business
650 _aUSA
650 _aword of mouth advertising
700 _aRaphel, Neil
942 _2Dewey Decimal Classification
_cBK
999 _c3817
_d3817